Throughout this blog, I have been outlining the concept of SORIN, the SOcially Responsible INitiative. Take a look at venture concept post for an overview of the initiative.
Existing Market
I believe the next thing I would like to spend more time on is exploring the concept of the SORIN app that I discussed in the Amazon Whisperer post. This is an idea that I have not fully developed to date.
Interviews
Questions
1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?
The fatal visions listed under “Fatal Visions in Strategic Planning” were eye opening in that I never thought about them as such. I can imagine that entrepreneurs, so focused on making their businesses work, most probably do not realize that they are falling into a fatal vision trap.
Opportunity
The American middle class has been the symbol of the American work ethic and prosperity for more than a hundred years. However, over the last few decades, the middle class has been shrinking or losing ground according to Pew Research. Their share of income and wealth has been shrinking along with the reality behind the American dream that hard work and meritocracy can propel anyone towards wealth and financial freedom. The reality is that the system has been rigged to the benefit of the ultra rich since the 1970s and and the recent financial crisis left the middle class incrementally worse off than any other segment of society. The failure of the financial industry evidenced by the creation of the real estate bubble deprived the middle class of their greatest source of wealth, their homes.
