Elevator Pitch No. 1

SORIN (SOcially Responsible INitiative)

In my top 5 world problems post, thinking like an impact sociologist, I listed capitalist cultural hegemony as the top problem.  So this elevator pitch is for SORIN, the socially responsible initiative, a movement dedicated to social justice in the financial services space.
The three key initiatives that I envisage for SORIN are:

1. Establish a brand for socially responsible financial services so everyone knows what is and is not socially responsible.
2. Create a sustainable Gap Fund for individuals and families who struggle with unexpected financial hardships like a hard working family that doesn't realize that cracks in the basement are not covered by home insurance or the people who are not able to make student loan payments because they lost their job.
3. Launch a hybrid financial services platform that transparently distributes socially responsible products and services without compromise

The government and Wall Street have led millions of middle class Americans down.  The poor have welfare and numerous charities to fall back on but middle class families do not have a safety net waiting for them when they run into financial problems.

I hope SORIN becomes our movement, the birth of our economic revolution!

The Elevator Pitch