SORIN (SOcially Responsible INitiative)
This is a follow up to the first elevator pitch post when, thinking like an impact sociologist, I focused primarily on statistics to make a case for the SORIN, the Socially Responsible Initiative concept. I received positive feedback - a surprise for sure - on that pitch so in this second version, I decided to try more of an emotional appeal based on real life examples that highlight the problem of the shrinking middle class.
The other difference in this pitch is that I modified the language used to explain SORIN's three primary initiatives to make them easier to understand. They are:
The other difference in this pitch is that I modified the language used to explain SORIN's three primary initiatives to make them easier to understand. They are:
- Establish a brand for socially responsible financial services that is representative of a shared consensus.
- Create a sustainable Gap Fund that acts as a safety net for those individuals and families unexpectedly struck by financial hardships.
- Launch a hybrid platform that distributes socially responsible financial products and services across our great nation
I hope SORIN becomes our movement, the birth of an economic revolution!
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ReplyDeleteFarrukh,
ReplyDeleteIf your point was to make the pitch more appealing, then I must admit you excelled with an A+. Since the first seconds of the pitch, your tone and what you talked about appealed to me, making me pay attention immediately, when other pitches I must listen to then two or three times to the the full hang of them. Congratulations on you initiative, and I find really important that you are so driven. Kudos. You can take a look at my pitch here http://ent3003cesaralfonzo.blogspot.com/2016/02/elevator-pitch-2.html
Hello Farrukh, I am very impressed with your pitch and believe so far it is the most thought out and put together one I have seen. Your idea is fantastic and I agree that it is time for the middle class to fight back. I personally believe you could take this very far and potentially change our country.
ReplyDeletecheck out my pitch here
http://zackmuf.blogspot.com/2016/02/elevator-pitch-no-2.html
Farrukh, a great pitch. You are extremely knowledge about your product and even did extensive research to confirm the need for such a program. The wealth gap is a huge issue in the US and SORIN could help tackle the problem head-on. Very good voice, tone, and pace. I was interested throughout the whole pitch and was convinced it was a great idea. If you want to check out my pitch you can! http://ahamuf.blogspot.com/2016/02/elevator-pitch-no-2.html
ReplyDeleteHi Farrukh, what a great pitch! You are completely right. The gap between the wealthy and the poor has increase substantially over the last years. You have a profound knowledge about your program, and that gives SORIN a competitive edge and competitive advantage. I believe that SORIN is needed in this country and I wish you the best of lucks with this venture. I encourage you to see my post and let me tell you what you think about it.
ReplyDeleteHere is the link: http://alejandroentrepreneurship.blogspot.com/2016/02/the-gator-spotter-elevator-pitch-no-2.html