Week 9 Reading Reflection

Questions

1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?

The difference between qualitative and quantitative research and its application was a surprise because I had always considered qualitative research to be more important.

2) Identify at least one part of the reading that was confusing to you.

The part about primary and secondary data.

3) If you were able to ask two questions to the author, what would you ask? Why?

What are the best sources of secondary data?

What are the most important types of quantitative research to use in marketing?

4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?

I don’t disagree with anything in this chapter.